A new crop of tasteful—and even chic—UPF options, coupled with some very real concerns about a new constellation of freckles, have made me rethink my position on covering up in protective clothing. “You need to tap into the vanity of it,” Whitney Bowe, M.D., says of a more general uptick in the popularity of UPF clothing that she’s seen among her patients as a steady stream of new brand samples continues to flood her office. “People are just more aware now, not just of the risks of skin cancer but also the risk of aging from the sun,” adds the Manhattan-based dermatologist, who cites dark spots, fine lines, wrinkles, and crepiness as chief offenders. Combined with rising environmental concerns about the harmful chemicals in many sunscreens, which prompted Hawaii to pass a landmark bill this month prohibiting the sale of formulas containing two major ingredients found to seriously impact coral reefs, and it’s little wonder that interest around UPF clothing is swirling.