Dr. Whitney’s Picks

No7 Restore & Renew Face & Neck Multi Action Serum

Do I really need to use a serum? I am asked this question all the time. As a dermatologist, let me just answer this right here, right now. Yes – yes, you do. Allow me to elaborate.

Serums are different from your typical face creams because they contain a high concentration of active ingredients and are lightweight, so they penetrate deeper into your skin to provide maximum benefits.

You want to look for the following ingredients in your serums:

  • Hydrators: Ceramides and amino acids help to bolster your skin’s natural barrier and keep your skin hydrated and smooth.
  • Antioxidants: As I shared in my blog posts, Antioxidants 101 and 102, antioxidants are a powerful ingredient which help to protect your skin from sun damage and from the negative impact of free radicals. In addition to eating fruits and veggies rich in antioxidants, I recommend using topical products which incorporate this key ingredient.

Serums can be very expensive (as I bet you’ve noticed while shopping!), so I really enjoy sharing info on a highly effective serum which is also incredibly budget-friendly (under $35).

No7’s Restore & Renew Face & Neck Multi Action Serum is one of my favorites. This multi-tasking serum is made with a skin strengthening complex of calcium amino acids and ceramides, all of which work to firm your skin. It also contains Hibiscus seed extract, which is rich in amino acids and helps to support collagen production alongside Vitamin C and other potent antioxidants like Indian gooseberry. I find that this serum is lightweight, non-irritating, and highly effective in improving skin tone, smoothing lines, while tightening skin on the face and neck. This product is ideal for skin which is beginning to lose its elasticity and firmness, which many of my patients notice occurs on both their face and neck.

It’s key to remember that serums are highly concentrated with potent ingredients. Therefore, a little bit of product goes a long way. A dime sized amount is the right amount to use for the face, but use another dime for your neck. Last, especially if you have dry skin, don’t forget to layer your serum underneath your moisturizing sunscreen in the morning, and underneath your night cream before bed.

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