The future of sun protection has arrived. And it isn’t something you slather all over your body, nor is it the latest iteration of second-skin neoprene. It’s a tiny, sculptural device you can clip onto the collar of a crisp white button-up, lapel of a vintage corduroy blazer, or even the brim of a sumptuous leather bucket bag. The brainchild of L’Oréal and cultish French skin-care brand La Roche-Posay, the new My Skin Track/UV device, which just launched at select Apple stores and on apple.com, is the world’s first battery-free wearable electronic device to measure UV exposure.
Developed in collaboration with professor John Rogers from Northwestern University, a globally renowned developer in wearable technology, the cutting-edge device is designed to give individuals a better understanding of how vulnerable they are to the sun’s harmful UVA and UVB rays, not just during the summer months or on a tropical island vacation, but day to day. The hope is that, with this dose of the-numbers-don’t-lie reality, consumers will be more proactive about wearing sunscreen daily. “The effects of sun exposure are cumulative, [making] it absolutely essential to wear sunscreen all year long,” says New York City dermatologist Whitney Bowe, M.D. “Every day counts.”