October 17, 2018

Why You Have Adult Acne, and How to Get Rid of It

The typical customer of the “clean” cosmetics company Beautycounter is in her 30s, and historically anti-aging has been her biggest concern. But when the nearly 6-year-old company introduced a set of acne-control products in August, the line quickly became Beautycounter’s top skin care seller.

Michael McGeever, the company’s chief merchandising and product officer, wasn’t surprised. After all, Beautycounter’s some 35,000 consultants (think Avon model) had long been clamoring for pimple solutions for themselves and their clients.

“The assumption is that acne is no longer an issue for adult women,” Mr. McGeever said. “But they were telling us that’s not true.”