November 14, 2018

This New Wearable Tech Device—Now in Apple Stores—Is the Future of Sun Protection

The future of sun protection has arrived. And it isn’t something you slather all over your body, nor is it the latest iteration of second-skin neoprene. It’s a tiny, sculptural device you can clip onto the collar of a crisp white button-up, lapel of a vintage corduroy blazer, or even the brim of a sumptuous leather bucket bag. The brainchild of L’Oréal and cultish French skin-care brand La Roche-Posay, the new My Skin Track/UV device, which just launched at select Apple stores and on, is the world’s first battery-free wearable electronic device to measure UV exposure.

Developed in collaboration with professor John Rogers from Northwestern University, a globally renowned developer in wearable technology, the cutting-edge device is designed to give individuals a better understanding of how vulnerable they are to the sun’s harmful UVA and UVB rays, not just during the summer months or on a tropical island vacation, but day to day. The hope is that, with this dose of the-numbers-don’t-lie reality, consumers will be more proactive about wearing sunscreen daily. “The effects of sun exposure are cumulative, [making] it absolutely essential to wear sunscreen all year long,” says New York City dermatologist Whitney Bowe, M.D. “Every day counts.”