September 3, 2019

Personalized Skin Care

The number of personalized skincare products and services—such as Neutrogena’s MaskiD, the SkinCeuticals D.O.S.E. system and tailored topical probiotics—continues to grow. The premise of these innovations is that, rather than buying a product and hoping it’s right for their skin, consumers can undergo a detailed skin analysis and receive custom-made formulations tailored to their unique needs. The questions for skincare professionals are, do these products offer benefi ts beyond consultation with a skincare professional, and how unique is each person’s skin? “The reason these products are making a splash is that consumers are realizing that our old classifications for skin—dry, oily or combination—are too broad and often fall short as a guide to product selection,” says dermatologist Whitney Bowe, MD, author of Dirty Looks: The Secret To Beautiful Skin.“We—and they—are recognizing that each one of us has truly unique skin.”